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Media - The New Messiah






It's unbelievable yet so amazing, how media through it's various channels have conditioned our mindsets towards everything happening around us. Media is the new Messiah controlling our actions and reactions to what ever that takes place all around the globe. A fairness product launch is a different thing. But when you see a super star and a public figure in a T.V. commercial enticing the Indian males to use a product in order to get a lighter or a fairer skin tone, it does add to the bottom line of the product. And the bottom line or the revenues are not the only thing to work for. While you promote such products, you indirectly and maybe unknowingly, send out a message. A message that instills a sense of inferiority among st the dark skinned males. 

There is Iran working on it's nuclear power plant project. But media showcases Iran as a threat to the globe because one superpower does not want Iran to stand neck to neck with it. A home is good with a basic refrigerator serving the basic storage purposes. And a car as basic as Maruti800  serves the need to communicate from point A to point B. But it is the media which ignites the aspirations of the people to take a leap towards a refrigerator as good as Kelvinator and a car as good as Rolls Royce.(media isn't that bad! is it?)

Media has it's good's and bad's. It presents us with the good as good and the bad as good too.(Yeah! that)

But all this is on you and me to decide. Will you bring your wisdom to use while you shape your assumptions, decisions and beliefs. Or, will you be flown by the "state-of-the-art " creativity at work in the alluring commercials and at news channels. 


I leave with that for you to answer!

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Location: New Delhi, Delhi, India

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