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INVINCIBLE! No the word is "INCONVINCIBLE"




I just had a situation. I was browsing an e-commerce portal and found a nice deal. I entered my debit card number. Wolla! It just got declined. I am very sound on cash in my account. Just that the card was not yet activated for online transactions. And that is when the man of the moment, the messiah, the Personal banker heroes in. Hence, i got my deal. Ha Ha!

Talking of E-commerce, have you realized the way whole buying behavior of the consumer has changed. May be, the buying behavior has changed because the buying procedure has changed. There were times when you browsed the collection in the retail stores and asked the price. You either proudly ordered  "Pack It" or to avoid the embarrassment, quite sheepishly you would say "I'll Just be back". I have had this great experience working with an E-commerce company post my post graduation. The concept then sounded new, exciting and very much enticing. Today the concept of Online selling and buying is capturing the Indian market as fiercely as Fire would capture an oiled land. Yes like that! Anything just a click away, provided you have ample cash in your account and a wired line to make the transaction.

I was browsing the reports that said Online purchases for jewelry were picking up and would be a hit in the coming times in India. I am sorry but i beg to differ. No matter what statistics i am provided with, it still does not convince me. They call the idea Invincible. I call the idea Inconvincible. When you make a purchase of diamond ring for INR 12,000 or a pendent worth INR 10,000, you would be better convinced and satisfied after seeing it live than seeing it in 3D. I am acting conservative on figures. Otherwise,an average transaction at a retail jewelry store would be some where from INR 30,000 to INR 60,000. There are jewelry portals in India, raising good funds from venture capital firms. These very portals expect and claim to reach the 100 crore mark in revenues annually.

But the papers always don't talk the truth. If you are aware of what happened to Lehman Brothers.

If there are reports saying that jewelry buying is happening in good numbers over the internet in India, it certainly talks of silver based jewelry or imitation jewelry. A very less percentage of people amounting to nothing would actually make gold/diamond jewelry purchase online.

Let me end it this way,

Life is beautiful
Live is beautiful
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